A/B testing
A/B testing is one of the main features of the uMarketingSuite. A/B testing allows you to test your website or specific webpages in a very easy and friendly way. The uMarketingSuite supports both the novice as the experienced A/B tester.
This documentation section will help you out with A/B Testing:
- A brief overview about what A/B testing is
- The kind of A/B Tests that the uMarketingSuite supports
- How you can setup the A/B test
- How the results during an A/B test can be analyzed
- A more detailed explaination how the uMarketingSuite A/B testing feature works
- How a visitor is assigned a A, B or n-variant
- How we determine the winner of an experiment
- How you could implement your own algorithms
