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Extending Analytics

Data collection is central to the uMarketingSuite's Analytics feature (for obvious reasons!). Whenever a visitors requests a page on your website, we analyze the web request for relevant information and store it in the database.

But sometimes we might get it wrong, or perhaps you already have your own set of data to complement the uMarketingSuite's data set. In the following articles we will explain how to replace specific data 'extractors', which are responsible for obtaining very specific pieces of information from a request.