Monitor the A/B test

When the A/B test is running it's wise to regularly check the progress of the A/B test. This can be done on the specific node (via the content app) or via the Marketing Section. 

If you go the overview you will find all running tests, how long it's been running, how many visitors are included and how long the test should run to have significant relevant results.

When you go to the details of the test you'll find all the variants. Here you can preview the variants, or disable one of the variants. If for example the conversion rate decreased drastically it could be smart to disable that variant.

The algorithm also signals the leading variant based on the Minimal Detectable Effect (MDE) which is using the 95% confidence level.